Sunday, October 30, 2011

CHAPTER ONE: BASIC RULES OF MACHO INVESTING

[transcript]
Dangerous Don:   Hi, Dangerous Don here, from Scranton, Pennsylvania.   You folks probably recognize the name Dangerous Don.  I happen to be one of the most successful stock market investors of all time.

Johnny:   Glad to be here.

Dangerous Don:   Lot of folks don’t know this, but Scranton is on its way to becoming the financial hub of our entire Lackawanna County megamarket. . . . .

Johnny:   I said, I'm glad to be here too.

Dangerous Don:   And we’re blogging direct from our worldwide corporate headquarters in downtown Scranton.
Johnny:  Actually. . . . we're in Dunmore.  On Argyle Street.  Maybe twenty minutes from downtown.

Dangerous Don:   Sooo. . . . . . moving right along!

Johnny:   Sitting in Don's kitchen.
Dangerous Don:  Johnny. . . . . . I said MOVING RIGHT ALONG!

Johnny:  Okay, okay.

Dangerous Don:   First thing, I want to introduce my good friend and the co-host of this blog, Johnny Doorknob.  One of the most famous and influential and highly-regarded financial gurus in Scranton.
Johnny:  Actually, just Don's next-door neighbor. 
Dangerous Don:  Ahh. . . . . okay, so. . . . . MOVING RIGHT ALONG.    The purpose of this blog is to teach the folks out there about Macho Investing.   Warren Buffett, Donald Trump. . . . . hey, all the big-time heavy-hitters are Macho Investors.

Johnny:   So, big deal. . . . Buffett, Shmuffett. . . . . . why don't you talk about yourself, Don?

Dangerous Don:   Almost forgot!   I'm Dangerous Don, the original Macho Investor.  Creator and inventor of the entire Macho Investing concept.  And. . . 

Johnny:  "Macho" sounds pretty darn macho.

Dangerous Don:   It is.

Johnny:  So. . . . . like, what's your advice for women investors?

Dangerous Don:  "Macho" means male.  As opposed to female.   Enough said.

Tana Marie:  Sometimes, Don. . . . you know something?. . . . you're just a jerk and a half!

Dangerous Don:   Folks. . . . that lovely voice you just heard. . . . that's my lovely wife, Tana Marie.  Who right now is giving Johnny and me these delicious poached eggs on toast.  Breakfast while blogging.

Tana Marie:   My two cents?  Day trading isn't a job.   It's a disease.

Johnny:  These eggs are delicious.  In a word, delicious.

Dangerous Don:   And Macho Investors have no patience with guys who just pretend to be guys.

Johnny:   Wow!  What the heck does that mean?

Dangerous Don:   I mean girlie men.  When you're a Macho Investor, you can't be a girlie man.  Everything you've saved up has to be completely at risk.  All the time.  Every day.

Johnny:   So. . . . . . ?

Dangerous Don:  Cowards need not apply.

Tana Marie:  And no more Enrons!

Dangerous Done:  OUCH!

Johnny:  A sore point!

Dangerous Don:   A very sore point!   Folks, what my lovely wife Tana Marie is talking about is that little incident. . . . . . back when FORTUNE Magazine wrote about Enron.  Okay, so. . . . . . what happened was. . . . . FORTUNE Magazine honored Enron as the "Most Innovative Company in America".   That was  in 2001.   February, 2001.

Johnny:  I remember.

Dangerous Don:   So. . . . . wouldn't ya know it. . . . . . after reading that article in FORTUNE, I moved as much cash as I could into Enron stock. 

Johnny:  Big mistake.

Dangerous Don:   Big mistake!   Unfortunately, Enron went bankrupt later on that year.  December, 2001.
Johnny:   So. . . . . Don. . . . give us a two-sentence summary of Macho Investing.
Dangerous Don:   Rule Number One.   When the market is hot,  you gotta be right there in the middle of the action, right?
Johnny:   You say that.  I don’t.
Dangerous Don:   Okay. . . . . so I guess we ought to explain to the folks out there.   Johnny and me have two different strategies about investing.  But we’re going to talk about that later, okay?
Johnny:  Okay.
Dangerous Don:   So. . . . . okay. . . . that’s Rule Number One.
Johnny:  And Rule Number Two?
Dangerous Don:  When the market is sick, you got to get out. . . . . and I mean fast!
Johnny:  So. . . . . just so I understand. . . . . when the market is hot?
Dangerous Don:   Buy!   You can't be sitting on the sidelines when the market is hot.
Johnny:  And when the market stinks?
Dangerous Don:  Sell!   When the market has been heading south for months, you're crazy to stick around.  When that happens, the market is just sick.   We're talking ER.  Intensive care.
Johnny:   So. . . . when the market is up?
Dangerous Don:   Buy!
Johnny: And when the market is down?
Dangerous Don:   Sell!
Johnny:   High?
Dangerous Don:   Buy!
Johnny:   Low?
Dangerous Don:  Sell!
Johnny:  So that’s it?   Buy High, Sell Low?
Dangerous Don:   You got it.  Buy High, Sell Low.  The basic secret of Macho Investing.
Johnny:  Some secret.
Dangerous Don:   Actually, the real secret is even simpler.   Just keep looking for risk.  Show people you've got guts.   Let people know what you're made of.   BE DANGEROUS!
Johnny:   Maybe you could show the folks that chart you’re holding in your hand.
Dangerous Don:  Well, actually the transcript won’t show the chart.  So I’ll just describe it.   This chart shows the stock price of Turtle Tweeks Digital over the last year.  Lemme tell you, this is one hot, hot stock!

Marie:  Just oozing testosterone. . . . .
Johnny:   There's always a few good stocks.  Problem is. . . . . world is so darn complicated. . . . . there's no way to pick the winners five years ahead.
Dangerous Don:   Johnny, if you had bought this stock five weeks ago, and sold it six and a half days later, you’d be sitting on a 30% return.  In just six and a half days!
Johnny:   You bought it?
Dangerous Don:   Yep.   But. . . . actually, I sold a little late.

Tana Marie:   Surprise!  Surprise!
Johnny:   So. . . . I guess we’ll talk more about timing the market next time, right?
Dangerous Don:   Right you are!   Folks, unfortunately, we’re out of time. So long, everybody!   Hope you enjoyed our discussion, and maybe even learned something.

Johnny:   Don. . . . . I want to congratulate you on your first MACHO INVESTING post!

Dangerous Don:   Thank you, sir!

Johnny:  What's the take-away?

Dangerous Don:   Same as always.   Same thing I've been saying for years.   You got to take risks!   Don't be afraid of long odds! 

Tana Marie:  You're the odds.  We're the evens.

Dangerous Don:  In investing, you gotta BE DANGEROUS!   Never pass up a chance to do something dangerous!   When I walk out on the trading floor, people are afraid of me!   I like that!

Johnny:  Sounds like a pretty risky game. . . . . 

Dangerous Don:  That's the whole point!    Remember what all the finance books will tell you.   And I've read them all.   Risk Equals Reward.    So obviously, THE BIGGER THE RISK, THE BIGGER THE REWARD!

Johnny:   Don, you went bankrupt four years ago, because you believed in. . . .

Tana Marie:   I told him!   I told him a thousand times!    

Johnny:   . . . . . . that kind of garbage.

Dangerous Don:   Sooo. . . . . . moving right along. . . . . folks, see you next time!  

Johnny:   See you next time!

Dangerous Don:  Stay tuned to the MACHO INVESTING blog.  Believe me, you’re going make a ton. . . . and I mean a TON. . . of money!